We wanted to invest in the growth of the ecosystem: Avlesh Singh, WebEngage

WebEngage held an insightful conference in its Mumbai edition of the EngageMint Conference on May 5, 2023. The conference saw many industry leaders, and marketers under one roof sharing their experiences as to how they are making it into the cluttered space with the help of data and analytics blended with human experiences.

One such session was also held by Avlesh Singh, Chief Executive Officer at WebEngage where he spoke directly to the users' understanding of their experience with the company. In the session, Singh revealed the new project that the company had been working on for the last year - WebEngage Academy. A free online course for upcoming as well as existing marketers to understand coming-age marketing techniques better.

“We needed to invest in helping the ecosystem grow, which led us to bring an ambitious project. We have been building this since last year collaborating with academia, and experts to come up with academic content”, Singh said while introducing WebEngage Academy.

Singh also spoke about the services provided by the company like Analysis and Segmentation, Campaign management, and Personalization making the audiences walk through the different services offered as well as introducing an upgrade in the services provided earlier by the company. 

“All our customers come to us with specific problems,” he said while showcasing the use cases and how they have been improving their client’s businesses using new and better solutions. He gave examples of Akasa Air and others as well as engaged the audiences in an interesting conversation about their campaign journey (since most of the audience were marketers and businesses using WebEngage).