Whether at work or at home, always ask for help: Sujata Dwibedy to working moms
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
When it comes to motherhood, Sujata Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, does not hesitate in asking for help from her immediate family and friends.
For this mom of a 17-year-old girl, and someone who has over 24 years of experience in media planning, buying and research, success is no more about designations in the workplace but inspiring her child to have the same values as her.
Talking to exchange4media, Sujata said that her idea of success has changed after being a mother as it has taught her patience and forgiveness.
“Being a mom truly changes the way we look at things. Patience, forgiveness, empathy and compassion come naturally to me now. So, success to me after 18 years of motherhood is no more about designation.
“It is more about setting an example in terms of resilience, honesty, integrity, loyalty and sincerity. It is more about her recognising and looking after the values that I follow without me talking much about it. As we grow older, we realise these intangible things are critical and it is important to imbibe these values amongst them,” she said.
Sujata says it is tough to balance being a mother and a professional especially in the industry she is in.
“The journey of being a working mother in a nuclear family, and especially in the industry we are in, is not really easy but with the many challenges, the most difficult thing is overcoming the guilt that we don’t spend enough time with our children takes a lot of our energy.
“With my kid growing up I realised it is more critical to spend quality time. I have been very vocal in asking for help whether it is family, friends or relatives,” she said.
As advice to working mothers, Sujata said “never give up”.
“Never give up. The universe is always there to support us. Never hesitate to ask for help whether it is at work or home or neighbourhood. Do not overload yourself with the burden of being a super woman. Take help. Meals can be managed with so many apps available now. You don’t have to do everything.
“Don’t give up the job for which you have worked so hard. There are bad days and tough times but when the going gets tough, the tough gets going,” she said.
