Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Prior to this, Romit Nair was with FCB Ulka
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
Dentsu Group’s APAC organic revenue has decreased by 6% in Q2 and by nearly 7% in the first half of the year
Prior to this, Gia Fernandes was the Executive Creative Director at the agency
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
Prior to this, Ajeet Shukla was Group Executive Creative Director at Dentsu Creative
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
Prior to this, Sonia Sharda was the Vice President - Business at the company
Abhijat Bharadwaj will co-report to Amit Wadhwa and Sahil Shah
Prior to this, Nishant Mishra was the Business Head - North
The account will be serviced from the agency’s Mumbai office
In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024
Surjo Dutt will continue to report to Amit Wadhwa, CEO of Dentsu Creative India
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
'India is still impacted by the annualization of client losses in media from Q2 2023,' said the company
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
The Company has launched a series of three TV commercials by dentsu India
The brand's first-ever film has been launched by Dentsu Creative India along with iProspect
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over client confidence and attracting talent
The digital film has been conceptualised by Dentsu Creative India
Dentsu Creative PR will leverage its PR expertise to formulate & execute communication strategies for Drone Destination
Prior to this, Abhijat Bharadwaj was with CreativeLand Asia for seven years
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
The account will be serviced from the agency’s Chennai office
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
Guest Column: On Women’s Day, Anita Kotwani, CEO Dentsu Media South Asia, shares how her sister and friend have taught her to live life to the fullest
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
The account will be serviced from the agency’s Gurugram office
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
Heeru Dingra's association with the network commenced in 2015 when WATConsult was acquired by the then-Dentsu Aegis Network (DAN)
The agency will service the brand from its Delhi office
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising Report launch
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)