Why is 2024 the year of GEMZ? Rediffusion's Red Lab decodes
The report says ‘GEMZ’ is the convergence of the gig economy and the characteristics of Millennials and Generation Z in the modern workforce
2024 will be the year of GMEZ - Gig Economy, Millennials and Gen Z.
The report says: "GEMZ" encapsulates the convergence of the gig economy and the unique characteristics and experiences of Millennials and Generation Z in the modern workforce and economic landscape.
Decoding the trend, the report says this shift is happening because of Millennials and Gen Z, the younger generations who grew up with technology. They love the idea of working on their terms, and the gig economy allows them to do just that. Instead of a fixed job, they can choose when and where they work.
The report also says: Technology is a big part of this change too. With the rise of apps and online platforms, it's easier than ever for people to find short-term jobs or freelance gigs. The digital world allows them to work from anywhere, even collaborating with people from different parts of the globe.
