Wild Stone tips hat to the 'sigma male' charm in new spot
The digital film marks the launch of the brand's trio of perfumes: Whisky, Cigar, and Ammo
Wild Stone, the male grooming brand under McNROE announced the launch of their new digital film for the launch of “Badass Perfume Collection," which features a trio of fragrances - Whisky, Cigar, and Ammo.
The latest digital film by Wild Stone will be amplified on YouTube, Instagram and Facebook. The script opens with a man's entrance at the upscale party, grabbing everyone's attention with his enchanting fragrance, and leaving everyone intrigued. Men and Women are both spellbound with his confidence while acknowledging his enigmatic aura. The visual represents the Sigma male power, showcasing his confidence and strength while being the centre of attraction. The visual narrative unfolds the essence of a true Sigma male, showing strength and charm.
Ankit Daga, Director at McNROE Consumer Products Pvt Ltd, expressed his thoughts on the launch of ‘The Badass Collection’ and said, “Enriched with the very essence that characterizes a Sigma Man, our collection boasts three distinct Perfumes which embody the spirit of their names - Whisky, Cigar, and Ammo. Each fragrance invites individuals to embrace their self-expression and revel in their distinctiveness through an enchanting sensory journey."
