Xiaomi MiAds appoints AVOW as core agency in India
This partnership will help app developers and brands looking to use mobile OEM advertisement
AVOW has been appointed by Xiaomi MiAds as its official core agency of user growth and customer success solutions in India.
This partnership empowers app developers and brands looking to use mobile OEM advertisement to achieve incremental growth by making inroads into Xiaomi's massive loyal user base through AVOW in the world’s most populous country. Furthermore, this cooperation adds India as the 4th key region represented by AVOW, making the firm the only agency worldwide to represent Xiaomi MiAds in four areas, which also includes EMEA, SEA, and LATAM, at once.
"We are thrilled to be named the core agency again for Xiaomi. Building on our success in EMEA, SEA, and LATAM, our key partnership with Xiaomi MiAds extends to India. Strengthening our alliances will allow us to offer more exclusive opportunities for mobile marketers to access Xiaomi's strong presence in the country. India is a dynamic market, and we are committed to helping marketers with greater access to the untapped user audience and eventually make mobile OEM advertising a default part of every marketers' marketing mix," says Ashwin Shekhar, Co-founder, and CRO of AVOW.
Sharing his views on this association, Bono Wu, Head of Channel Partnership & Direct Sales of EU and LATAM, International Internet Business Department, Xiaomi, said, "We are glad to have AVOW onboard as our core agency in India. AVOW's exceptional work in the Indian market and beyond has led us to continue our fruitful partnership. The combination of Xiaomi’s system-level empowerment to MiAds on MIUI and AVOW's deep expertise will be truly beneficial to our mutual clients.”
