Yardley London has launched a new TV commercial on its range of perfumes.
In the new TVC, Kriti Sanon is the voice of the brand, advises a young professional to step up to the world of Yardley and shun cheap and mass perfumes. She makes a point that every time you step up in life like a new job or promotion, impression matters; and Yardley helps you in your efforts to make better impressions.
Manish Vyas, CEO, Wipro Yardley, said “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”
The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network.
Sagar Mahabaleshwarkar, CCO, Contract said, “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”
Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “A perfume creates a silent aura around a person’s presence. And a good perfume makes an impression just like a good attire. With Yardley Daily Wear Perfumes, the intent was to communicate this to the mass perfume user and tell her to upgrade to the world of Yardley.”
Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, “Perfume is a key component of the professional armory. It’s a soft signal of ambition. This is the insight we wanted to seed in our TG to persuade them to up their daily perfume game.”
