YellowBulbs has bagged the digital mandate for Tata Steel brand Tata Wiron
Vivek Modi, CEO and Co-founder, YellowBulbs, is stoked to have Tata Wiron on board. “We are living with Digital India as a reality. The average person on the internet doesn’t look and sound like they used to a couple of years back. As a digital agency, we always look forward to brands which help enhance our understanding of diverse digital behaviour. I am confident that we can help Wiron leverage relevant platforms & conversations, and reach the last mile consumer in better & more cost-effective ways.”
YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron.
Varun Agarwal, Head Marketing - Retail, Global Wires India, says: "We are the leaders in the steel wires industry and have thrived on trust. Aligning ourselves to the preferences of our customers, we now look forward to build a consistent engagement online. Happy to partner with YellowBulbs, they come with lots of ideas and energy and we hope to harness it well to build social engagement and lead generation.”