ZEEL adjudged Brand of the Year at IMA South 2023
The brand won 21 metals, including 7 Gold, 9 Silver and 5 Bronze
Zee Entertainment Enterprises was bestowed upon the Brand of the Year title at the e4m Indian Marketing Awards (IMA) South on Friday, August 18 in Bengaluru.
The awards night was graced by top industry heads, brand custodians and top experts from the advertising, marketing and media industry. Coming to the metal tally, Zee Entertainment Enterprises won 21 metals in total across categories, including 7 gold, 9 silver and 5 bronze metals.
Maitri Advertising Works bagged the top honour and took home the ‘Agency of the Year’ title.
IMA South 2023 recognises and honours the best organisations, individuals and teams working in South India who have expanded their presence across the region with their innovative and impactful strategies and exemplary work.
The awards were given across five broad categories - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, South Awards for Excellence/Special Recognition which were further divided into several sub-categories. This year, IMA South 2023 jury was led by Chandru Kalro, Managing Director, Prestige.
The other brands who won gold metals at IMA South 2023 include Tanishq, Duroflex, ZEE Kannada, Tata Tea, ITC Fabelle Chocolates, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Vijay Television, Montra Electric (TICMPL), Kerala Ayurveda Limited, Zee Keralam, Netflix, Colors Tamil, TVS Ntorq, Manorama News, Jawa Yezdi Motorcycles, Linen Club, Dharmapuri Aravind, Department of Women & Child Development, Government of Kerala, Vatika Enriched Coconut Hair Oil, Blue Island Clothing, Heritage Ghee, Colors Tamil, Bosch, Dr Agarwals Eye Hospitals, Lulu International Shopping Malls India – Thiruvanthapuram, Flipkart Internet.
The Gold partner of IMA South 2023 was The Hindu.
