In a push to create a level-playing field for TV and streaming content, multiple cable operators have reportedly approached the Telecom Regulatory Authority of India (TRAI) to regulate OTT platforms.
A news report said that cable operators approached the regulatory authority as they felt threatened by the unbridled rise of OTT players. TRAI, on its part, has yet to come to a decision and is currently conducting a study on licensing OTT content; consultation papers for the same will be released in due time.