Chrome Pictures expands team of directors, producers

Ad production house Chrome Pictures is expanding its team of directors and producers. After producing over 5,000 ad films and carving a niche in the advertising world in their 19-year journey, Chrome Pictures is all set to include a few new names to their list of directors.

The list begins with “Secret Superstar” and “Laal Singh Chaddha” fame director, Advait Chandan. The list also goes on to name Debanjolie Bhattacharjee, Aman Rai and Roopali Singhal as in-house talent, who has grown into becoming a known TV Commercial Director.

Since the success of Chrome Pictures’ feature film debut, the National-Award winning film “Badhaai Ho”, directed by Amit Sharma and his Ajay Devgn-starrer “Maidaan”, they have branched out to avenues such as production of films, OTT and more.

Their upcoming feature film production “Trial Period”, directed by Aleya Sen is set to be released in 2023. To take the new avenues ahead, Prachi Thadhani joined the team as Creative Producer, who has a career spanning over a decade and half in the Indian and International entertainment industry.

Chrome Pictures is all set to take on a much larger team of producers for meeting the high demands of the ever-growing advertising sector, along with their success with its digital wing Minikin DGWorks. Having led the TVC department for 10+ years, Napolean Daniel Amanna and Abhishek Notani are now joined by Kush Malhotra and Rajat Gulati. With more than 14 years of experience, Rajat was the Vice President, Account Management at McCann, Delhi. His prior experience also includes account management positions at agencies such as Leo Burnett and Ogilvy.

Some of the recent ad films made by Chrome Pictures are for brands like Truecaller, Netflix Cherrapunji wali Diwali, ‘Titan Raga- #BoldlyBeautiful’ starring Alia Bhatt, ‘Vi’, ‘Epigamia’ - Want to hear something new?, ‘MakeMyTrip’ starring Ranveer Singh and Alia Bhatt, ‘Catch Masale’ starring Akshay Kumar and Bhumi Pednekar, ‘Fogg’ TVC, ‘Urban Company’ & ‘Uber’.

Speaking about their roadmap, Hemant Bhandari, Co-Founder, Producer & Director- Chrome Pictures, says, "Chrome Pictures felt the need to expand our team to accommodate the high demand that we are facing. We felt the need to introduce these individuals who will bring a fresh outlook and help achieve larger goals for Chrome Pictures. Change is constant, thus the need to explore newer ways to connect with the audiences is a must.”