Loco teams up with FIFAe to bring FIFAe Pinnacle Events to India

Loco has announced a broadcast agreement with FIFA to bring the centerpiece of the FIFA esports experience.

Loco will localize the streams and broadcast the live streams for the three tournaments, which are set to be aired between 14th and 30th July.

In June 2022, history was made when India qualified for the FIFAe Nations Cup 2022. This achievement by the Indian eFootball team of Charanjot Singh, Siddh Chandarana, and Saransh Jain, who led India as the country beat Korea Republic and Malaysia in the playoffs, has led to massive excitement both among FIFA fans as well as the wider esports community in the country. To further accelerate awareness in the Indian gaming community and with fans beyond the existing FIFAe community, Loco will be hosting multiple watch parties with the country’s top game streamers.

The 3-week long FIFAe Finals that kicked-off from 14th July, will go on till 17th July, with the FIFAe World Cup which focuses on the best individual players from across the globe.

Commenting on the partnership, Loco Founders, Anirudh Pandita and Ashwin Suresh, said, “eSports has become the most watched category in India, after Indian cricket, and we are really happy to partner with one of the most prestigious organizations in the world, FIFA, to bring together an innovative new category of esports, FIFAe. It is a landmark year because we have the Indian team competing in the FIFAe Nations Cup and we hope they will inspire a generation of new gamers! Loco has broken viewership records with many popular game titles with innovative categories finding a suitable home on the platform, we are confident that we will provide fans an unforgettable experience with FIFAe.”