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Prasar Bharati has invited e-tenders for multimedia and media sales agency for its OTT platform, which is expected to be launched soon.
The scope of work will include branding, marketing, promotion, media planning, sales and buying of Prasar Bharati's OTT platform during pre-during and post-launch of DAVP rates, the tender said.
The scope of work / Supply of stores to be tendered are available in the bid documents, which can be viewed / downloaded from the e-procurement portal of Prasar Bharati.
In December of 2023 too, Prasar Bharati had invited e-tenders to hire a multi-media agency for marketing and PR of the OTT platform.