Publisher Abbys 2014: HT takes home 6 metals; TOI bags 3 Golds

The Publisher Abby Awards have been introduced for the first time at Goafest this year. The objective behind introducing Publisher Abbys is to recognise outstanding advertising and communication ideas for promoting print properties.

Hindustan Media Ventures (HMVL) led the metals tally with six metals, while Bennett, Coleman & Co (BCCL) grabbed five metals, which included three Gold, one Silver and one Bronze metal.

The Times of India from the BCCL stable has bagged two Golds under the category of CSR/ Cause Related Marketing Initiative in Traditional or Online Space. The first Gold is for their regional offering Maharashtra Times (MT Helpline) and other for I lead India - Organ Donation Day. The publication bagged its third Gold in the Best Brand Innovation in Newspapers Printed or Online category for the initiative ‘Alive’. The Silver was bagged for I Lead India - Compassion Day, while the Bronze was awarded for Vaseline Healthy White.

Hindustan Times got one Silver in the category The Most Creative Front Page in a Printed Newspaper for their initiative ‘No TV Day’ and their second Silver was awarded in the category Best Brand Innovation in Newspapers Printed or Online for their initiative Colors + Celebs + Cellphone = Craziness.

Chitralekha and DB Corp took home three metals each. Chitralekha bagged one Gold and two Silvers.

Amar Ujala, Forbes India and Kasturi & Sons bagged one medal each. Amar Ujala got one Silver, while Forbes and Kasturi & Sons got one Gold each.

There were seven categories in total and 62 entries were received.

Sharing the importance behind including Publisher Abbys, Pratap Bose, President, Ad Club said, “It is an important part of the ecosystem and needs to be recognised as well.”

DD Purkayastha, CEO and MD, ABP Group headed the Jury process for Publisher Abbys.

The complete list of Publisher Abby 2014 award winners: