The washing powder/liquids segment showed the highest growth in 2002 in the last four years. The top 5 advertisers accounted for 92 per cent of the total advertising pie of this category. Among brands, Ghadi Detergent Powder was the biggest advertiser, well ahead of the HLL brands.
The washing powder/liquids segment showed the highest growth in 2002 in the last four years. The top 5 advertisers accounted for 92 per cent of the total advertising pie of this category. Among brands, Ghadi Detergent Powder was the biggest advertiser, well ahead of the HLL brands.
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