India Magazine Congress to take place on May 3, 2024

The Association of Indian Magazines has announced the Indian Magazine Congress to be held on May 3, 2024 at the Taj Santacruz, Mumbai.

The theme for the Congress this year is ‘Magazine Publishers Building New Revenue Streams: How magazines in India are evolving new ways of building engaged reader communities, and monetising content and the audiences’.

An email from the AIM said, “Over the last few months, we at the AIM working committee- Srini, Manoj, Dhaval, Anurag, Riyad, Girish, and Rama Rao- have been putting together a program that touches upon the most pressing issues that magazine publishers have been facing in our road to recovery and ensuring our relevance for readers and advertisers alike. We all concurred that the biggest advantage that magazine brands continue to occupy in the clutter of the digital age, is our editorial robustness, authenticity and depth of content, and the ability to nurture engaged communities.”

Last year, IMC 2023 was therefore all about building engaged communities. This year, AIM wants to take the conversation ahead and talk about new paradigms for building new revenue streams given the industry’s core strengths.

Anant Nath, President, AIM shared, “I know these have been tough few years and there must have been times when each one of us would have gone through existential questions. But the more deeply I have thought about the underlying factors, as well as the evolving nature of digital space, I remain convinced that ‘magazine journalism’ as a conceptual framework, will continue to have relevance for readers as they crave authenticity, credibility, and most importantly, empathy from media brands. Magazine brands are uniquely poised for all that.”

He believes, while everyone evolves into new formats, adopt new technologies, if the magazine publishers remain wedded to the core values that inform their approach to content creation, they will have relevance.