The International News Media Marketing Association (INMA) Awards 2011, which were held on May 17, 2011 in New York, saw five Indian publications receiving awards in various categories. These included The Times of India, Dainik Jagran, Mint, Mid Day and i-Next.
With six awards, Jagran Prakashan Ltd (JPL) won the highest number of awards among organisations worldwide. i-Next bagged three awards in two categories, while Mid Day, The Times of India and Mint won one award each.
i-Next won the awards for its large-scale activations Bikeathon (first place in ‘Marketing Solutions for Advertising Clients’ and third place in ‘Brand Awareness across Platforms’) and Fresh N’ Crazy (second place in ‘Brand Awareness across Platforms’).
Mid Day won the award for its campaign ‘Meter Down’ in the Readership/ Usage of the Print Newspaper category. Dainik Jagran won an award for its Judicial Reform campaign, called ‘Jan Jagran’.
The Times of India and Jang Group got the award for ‘Aman Ki Asha’ campaign, while business daily Mint got an award for Mint Money Launch in the category of New Brand/ Product/ Audience Development.
Apart from the Indian newspaper brands, the global recipients of INMA Awards included New York Times, Sydney Morning Herald, USA Today, South China Morning Post (China), and Straits Times (Singapore), among others.
The jury of INMA Awards 2011 had eminent media professionals from 13 countries.