Rs 500-cr boost for Print likely as DAVP hike plan may prompt states to revise ad rates
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Vivek Kataria appointed Brand Lead at Amazon Music
Prior to this, Vivek Kataria was with Tata Play for close to four years
Ads on the go
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
day to go! e4m D2C Revolution Summit & Awards 3.0 in Gurugram tomorrow
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
Assembly Polls: Haryana leads ad spends, J&K gains ground
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
Digital onslaught: Can IRS be the saviour for Print?
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Srinivasan B completes 35 years in Vikatan
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
A festive cocktail: Newspapers offer Print + Digital ad packages to spark up sales
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Penguin forms advisory committee
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
IRS to kick off soon, after a gap of five years
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Print revenue models are weak; Online subscription demands exceptional content: Anant Nath
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Rise of regional to going phygital: How Print made headlines in the age of digital
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Print to In-Person: TOI Metro Supplements celebrates National Reading Day with campaign
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
Budget 2024: Print sector disappointed as govt gives no relief on newsprint cost duty
Industry players were looking forward to government easing the 5% newsprint cost duty
Fintech innovators in the limelight in BW Businessworld's latest issue
The issue offers a comprehensive view of tech leaders driving India’s fintech industry. It also includes a ranking of India’s premier engineering colleges and Apple's AI privacy push in the country
Budget 2024: Print hopes for relief from e-paper GST, newsprint custom duty
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Broadcasters' subscription-based platforms to fuel revenue growth in FY25: Ind-Ra
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
As newsprint prices surge, print pins hope on festive season
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Radio & Print to be worst hit by SDC mandate?
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Print’s Q4 bears good news for ad revenue
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Same student with 2 ranks? Coaching institute's print ad shows hilarious 'glitch'
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
Prolonged polling proves pricey for print?
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
‘Content, consumer, commitment are top three things a print publication should live by’
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
PG Mathai: He was a great human being with a sharp razor-like wit
Vikram Chhachhi, Managing Partner, India & Managing Partner, Asia Pacific Consumer & Retail Practice at DHR Global, remembers PG Mathai
Why is the industry divided on resuming IRS?
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Magazine publishers have not leveraged the power of time-spend
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
Saffola's print ad highlights the importance of committing to a healthy lifestyle
The front-page creative features a striking image of a handful of pakoras, lined with oil stains, placed over the news
IRS to resume very soon: Rakesh Sharma, INS
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Magazine is not a one-trick pony. It has so much more potential: B Srinivasan
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Most reputed magazines are omni-channel content powerhouses: Manoj Sharma
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine Congress 2024
The Hindu launches #SeeYouAtThePolls campaign ahead of elections
The aim of the campaign is to make Gen Z aware of their voting rights
Saffola's 'oil-soaked' ad gives readers a reality check 3 days after World Health Day
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
TOI shows its prowess in 'Times Power of Print' with personalised newspapers
The campaign has been conceptualised by Wondrlab Network
Elara Capital predicts moderation in decline of TV ad revenue
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print in 2023
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
Slow and steady: Print players hopeful of continued growth this year
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Compassion vs Competition: Is it time for India’s newsrooms to realign work ethics?
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Print ad volume up but have the rates dropped?
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
INS backs ISEC, says advertisers’ money precious
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon
BW Businessworld’s latest edition explores the future of wearables
The issue captures how the Indian wearables industry must embrace change for sustained growth, featuring an extensive interview on how Noise and other prominent players plan to do this
Print media clocks 4% AdEx growth in ‘23, to reach 7% in ‘24
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
Print’s ad spend share drops 15% in last 7 years
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
BW Businessworld's issue explores surge in SMEs hitting stock market with public offers
The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders
'An industry doubt that needs clarity'
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
DB Corp registers 15% growth in Q3 FY24 revenue
Advertising revenue registered growth of 18% YoY
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
Print ads push the creative envelope with out-of-the box thinking
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
MIB invites comments on Draft Press and Registration of Periodicals Rules, 2024
The last date for submission of comments/suggestions is 4th of February, 2024
BW Businessworld’s year ahead special issue forecasts outlook for Indian economy in 2024
The issue looks at various factors which will be at play to accelerate the Indian economy in 2024
Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh Sharma, INS
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023