Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Kanchan Srivastava Aug 19, 2024 8:38 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
e4m Staff Jul 23, 2024 6:41 PM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
The issue offers a comprehensive view of tech leaders driving India’s fintech industry. It also includes a ranking of India’s premier engineering colleges and Apple's AI privacy push in the country
e4m Staff Jul 19, 2024 7:20 PM
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Chehneet Kaur Jul 18, 2024 9:23 AM
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
e4m Staff Jul 11, 2024 3:35 PM
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Chehneet Kaur and Sonam Saini Jul 8, 2024 9:16 AM
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Chehneet Kaur Jun 28, 2024 9:24 AM
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
e4m Staff Jun 11, 2024 5:17 PM
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Chehneet Kaur May 31, 2024 8:56 AM
Vikram Chhachhi, Managing Partner, India & Managing Partner, Asia Pacific Consumer & Retail Practice at DHR Global, remembers PG Mathai
Vikram Chhachhi May 20, 2024 7:51 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
The front-page creative features a striking image of a handful of pakoras, lined with oil stains, placed over the news
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Chehneet Kaur May 2, 2024 8:15 AM
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Chehneet Kaur May 1, 2024 8:57 AM
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine Congress 2024
Shantanu David Apr 29, 2024 8:58 AM
The aim of the campaign is to make Gen Z aware of their voting rights
e4m Staff Apr 19, 2024 9:54 AM
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
e4m Staff Mar 14, 2024 11:23 AM
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Chehneet Kaur Mar 13, 2024 9:03 AM
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Naziya Alvi Rahman Mar 13, 2024 8:04 AM
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
Chehneet Kaur Mar 8, 2024 8:33 AM
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he hoped the IRS was conducted soon
Kanchan Srivastava Mar 4, 2024 8:19 AM
The issue captures how the Indian wearables industry must embrace change for sustained growth, featuring an extensive interview on how Noise and other prominent players plan to do this
e4m Staff Feb 26, 2024 7:20 PM
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
e4m Staff Feb 15, 2024 5:43 PM
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Chehneet Kaur Feb 13, 2024 8:55 AM
The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
Chehneet Kaur Jan 17, 2024 8:39 AM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
The last date for submission of comments/suggestions is 4th of February, 2024
The issue looks at various factors which will be at play to accelerate the Indian economy in 2024
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
Kanchan Srivastava Dec 22, 2023 8:23 AM
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
e4m Staff Dec 21, 2023 6:16 PM
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
e4m Staff Dec 20, 2023 12:10 PM
