IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader
The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu. English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures.
The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu.
The Times of India clocked an AIR of 7,088,000 in IRS Q2 2010, which is 53,000 more than what it garnered in Q1. Hindustan Times registered an AIR of 3,453,000, a marginal dip from its Q1 figures of 3,467,000. The Hindu put up a good show and was at No. 3 with a 1.20 per cent growth in AIR. The Telegraph, which dominates much of the eastern market, rode on the success of its recent Orissa and Patna editions and ended at the fourth spot, followed by Deccan Chronicle at fifth. DNA put up an impressive show registering a 16.60 per cent growth in AIR to finish at No. 6.
Several questions had been raised over the efficacy of print media with the advent of mediums such as broadcast, digital and mobile. However, English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures, which not only points towards popularity, but profit as well. Even if the print industry were to shrink, it does not seem to be happening anytime soon in the Indian market, where its popularity will remains prevalent.
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