IRS Q2 2010: Magazines perform better than dailies in Bangalore market
The Bangalore market has seen good numbers, giving some much needed hope to the print industry. What is interesting to note is that as per the IRS Q2 2010 results, magazines have seen tremendous growth in the Bangalore market. The Week has seen the highest growth among magazines, while among dailies, Prajavani has seen the most growth in average issue readership (AIR).
The Bangalore market has seen good numbers, giving some much needed hope to the print industry. What is interesting to note is that as per the IRS Q2 2010 results, magazines have seen tremendous growth in the Bangalore market.
Among the dailies, Vijay Karnataka leads with an AIR of 671,000 in Q2, as compared to 662,000 in Q1, a growth of 1.36 per cent. Prajavani follows in second spot with an AIR of 610,000 in Q2, showing the highest growth among magazines at 13.38 per cent. Both The Times of India and Deccan Herald have seen decline in AIR. The Times of India has recorded an AIR of 330,000 in Q2 down 2.65 per cent from Q1 figure of 339,000. Deccan Herald has seen a 6.29 per cent decline in AIR, from 175,000 in Q1to 164,000 in this quarter. Kannada Prabha, placed fifth, has seen a growth of 2.61 per cent in AIR at 157,000.
Among the magazines, India Today (Eng) leads, but has seen a decline of 8.70 per cent. Its AIR in Q2 stands at 63,000, as compared to 69,000 in Q1. No. 2 player Grih Sobha (Kan), too, has seen a decline of 4.76 per cent and now stands at 60,000, as compared to 63,000 in Q1 2010. Sudha has seen the maximum growth of 45 per cent and has a readership figure of 58,000 Q2 2010 as compared to 40,000 in Q1 2010. The Week too has seen a healthy growth of 22.50 per cent and the figure is 49,000 in Q2 2010 as compared to 40,000 in Q1 2010. At number five is Taranga with a growth of 12.12 per cent with a figure of 37,000 in Q2 2010 as compared to 33,000 in Q1 2010.
Other Headlines on IRS
IRS research methodology still a concern for the industry
IRS Q2 2010: Growth story for newspaper and magazines in Uttar Pradesh; Dainik Jagran leads
IRS Q2 2010: Magazines see a close fight in Madhya Pradesh; mixed trend seen in the market
IRS Q2 2010: Some cheer for Thanthi and Dinakaran in Chennai
IRS Q2 2010: Dailies do exceptionally well in Kolkata; magazines fail to keep pace
IRS Q2 2010: Magazines display strong growth potential in Andhra Pradesh
IRS Q2 2010: Most dailies, magazines witness slump in Kerala
IRS Q2 2010: In a case of reversals, dailies lose out in Himachal Pradesh; magazines do well
IRS Q2 2010: Poor results continue to haunt dailies in Jammu & Kashmir
The great IRS debate: Industry divided on single currency, but upbeat about proposed new agency
Guest Article: IRS and the elusive credibility: Manajit Ghoshal, Mid-Day Infomedia
IRS Q2 2010: Publications in Maharashtra see some light
IRS Q2 2010: Positive fallout of Jharkhand print war – four out of top five dailies see growth
IRS Q2 2010: Hindi publications dominate Bihar market; magazines witness decline trend
IRS Q2 2010: Many gainers in Karnataka market; magazines reverse the decline trend
IRS Q2 2010: Publications in West Bengal do well with positive readership trends
IRS Q2 2010: Assam market looks grim for dailies and magazines; all see dip in AIR
IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too
IRS Q2 2010: Dismal shows for English magazines; numbers head south
IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead
IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines
IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader
IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads
IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai
IRS Q2 2010: Pecking order of Tamil publications remains intact despite decline in AIR
IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair
IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies
IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again
IRS Q2 2010: Decline trend continues to plague magazines; top order remains unchanged
IRS Q2 2010: HT continues lead in Delhi & Delhi NCR; negative growth for top 2 players
IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out
IRS Q2 2010: Top 10 Hindi dailies witness ups and downs; Dainik Jagran remains the leader
IRS Q2 2010: Daily Thanthi shows growth amid declining AIRs among Tamil publications
IRS Q2 2010: Gujarati publications have a growth story to tell
IRS Q2 2010: Top Bengali dailies put up a good show; but periodicals show signs of fatigue
IRS Q2 2010: Mixed bag for Malayalam publications; some dailies see growth, all magazines drop
IRS Q2 2010: Mixed bag for Telugu publications
IRS Q2 2010: Top Punjabi publications witness general growth trend
IRS 2010 Q2: No joy for Assamese publications as AIRs continue to decline
IRS Q2 2010: Oriya publications take the de-growth route
IRS Q2 2010: No surprises in Urdu publications; Inquilab, Siasat hold top positions
