Nielsen Business Media and The Outlook Group have joined hands to bring content from ‘Europa Star’, one of the world’s most influential watch magazines, and ‘Couture International Jeweler’ (CIJ), the well-known jewellery magazine, to India. The content from Europa Star and CIJ will be featured in The Outlook Group’s new monthly lifestyle magazine ‘Envy’ and will be packaged with Outlook. Through this arrangement, Nielsen Business Media and Outlook will work together to ensure that India has the best news, features and content from around the world on watches and high-end jewellery.
Nielsen Business Media, a division of The Nielsen Company, publishes Europa Star and Couture International Jeweler, and is a leading provider of print, online and face-to-face products and services. The Outlook Group is among the largest and fastest growing publishing groups in India.
Maheshwar Peri, President & Publisher of Outlook, commented, “It is exciting that Indians would get to know about the best watches and jewellery from around the world. Through this association that would source content from the world’s best watch magazine and jewellery magazine, we would make ‘Envy’ the best aspirational magazine in the country.”
Chris Casey, Group Publishing Director of CIJ, said, “We are excited at the opportunity to expand CIJ’s international presence to the Indian market through this collaboration with The Outlook Group. Outlook is known for the quality of its content and audience and we feel the world-class content of CIJ will perfectly complement their new offering, Envy”.
“Europa Star is circulated to watch trade professionals worldwide. With the consumers’ growing interest in sophisticated luxury brands and high mechanical timepieces, it is only natural for affluent Indian buyers to seek independent and unbiased information. Europa Star is a vital source of knowledge in the realm of “Haut de Gamme” watches and international industry news,” added Philippe Maillard, Managing Director, Europa Star Geneva.
“Envy” is a recent offering from the Outlook Group and is a new high-end consumer monthly magazine that features jewellery, fashion, lifestyle and premium travel stories targeted at the upscale Indian consumer. The first issue, which includes content from Europa Star and CIJ, will have an initial circulation of 150,000 copies. It will be available with Outlook on newsstands as well as by subscription.