Big FM leverages the Games with Big Music Olympiad
In keeping with the Olympics fervour, Big FM has launched on air tournament with musical challenges inspired by various sports represented at the Olympic Games
In keeping with the Olympics fervour, Big FM has launched its property – the Big Music Olympiad, a musical extravaganza, against the milieu of the current sports vibe of the Olympics. The FM player had the cast of ‘Gangs of Wasseypur’ in the studios to play the game. The show will air during the morning time band and evening time band across 30 stations of Big FM.
Big Music Olympiad will be a show that comprises an on air tournament, with musical challenges that are inspired by various sports represented in the Olympic Games. The show also features sections which come through its alliance with BBC, which include Big BBC Olympic Stars, Big BBC Past Forward – offering trivia, Big BBC Maidaan-E-Olympics and more. The tie-up with BBC will not just allow for interesting show highlights, but also latest updates from the ground, including the medal tallies, new records and controversies. Interviews and bytes from players and other match officials from each sport will also be aired on the FM station.
A holistic multi-media marketing campaign has been kicked off to promote the show, which spans radio, television, out of home and on ground.
Commenting on the new property, a company spokesperson said, “Nothing right now is larger than the Olympics. The entire property has been conceptualised to ensure music remains the prime entertainment peg, against the backdrop of the Olympics fever. Our tie-up with the BBC further ensures we deliver accurate and exciting content to our audiences a thrilling experience, while offering marketers a platform to reach out through.”
