Big FM turns to humour to tap Hindi belt
Big FM’s new humour-based show ‘Hansi ke Rang Surendra Sharma ke Sang’ goes on air on March 5 across its 25 stations in Hindi speaking markets
While the primary expectation from radio continues to be music, humour is not far behind. Upping its humour quotient, Big FM is bringing on air one of India’s best humour poets, Surendra Sharma.
Big FM will be launching its new offering ‘Hansi ke Rang Surendra Sharma ke Sang’ on March 5 across its 25 stations in Hindi speaking markets like Mumbai, Delhi, Rajasthan, Uttar Pradesh, Madhya Pradesh, Jharkhand, Punjab, Haryana, Himachal Pradesh and Jammu. The show’s launch will coincide with the festival of Holi.
Featuring humour that appeals to a more mature audience base, ‘Hansi ke Rang Surendra Sharma ke Sang’ will be aired in the evenings between 8 pm and 9 pm, Monday to Friday, offering marketers a great opportunity to connect with a diverse audience base that meets their communication requirements.
