Fever FM presents ‘Gandhi’ series across three markets

As a part of its programming initiative, Fever FM went on air with another play series titled, ‘Gandhi’ in Delhi, Mumbai and Bangalore

e4m by exchange4media Staff
Published: Mar 14, 2012 12:30 PM  | 1 min read
Fever FM presents ‘Gandhi’ series across three markets
  • e4m Twitter

Delighted at the grand success of Fever Radio Ramayana, Fever FM went on air with another play series titled, ‘Gandhi’ in Delhi, Mumbai and Bangalore.

This on-air radio play revisits the life of the great Mahatma Gandhi while at the same time portraying it in the context of today’s age. Furthermore, ‘Gandhi’ is aimed at educating the youth on an alternative way of thinking to commonplace situations of everyday life.

With celebrated artists such as Farooq Sheikh, Rajit Kapoor, Heeba Shah and Sachin Khedekar, Fever Gandhi promises to be one of the most ambitious and out of the box radio projects of all time. Farooq plays the role of Bharat, depicting today’s India. Rajit plays Gandhi, Sachin as Ambedkar and Heeba plays Kasturba Gandhi.

“Through Gandhi episodes, we are paying a tribute to the Father of Our Nation and re-living the life of the man for the present day world. Packaged with great music and superior production quality, I’m sure it will be loved and much appreciated across age groups,” added Harshad Jain, Business Head, Radio & Entertainment, HT Media Ltd while commenting on yet another on-air innovation for its listeners.

‘Gandhi’ will be a two month long series with episodes airing every week day. Sliced over 60 episodes, the first episode went on air early this week.

Published On: Mar 14, 2012 12:30 PM