Oye! 104.8 FM revamps its programming
Oye! 104.8 FM revamped its programming very recently with a host of new shows and humorous features for the ‘Sabse Filmi’ station. Over the past year, Oye has established itself as the radio destination for Bollywood entertainment and a reflection of Bollywood on urban India.
Oye! 104.8 FM revamped its programming very recently with a host of new shows and humorous features for the ‘Sabse Filmi’ station. Over the past year, Oye has established itself as the radio destination for Bollywood entertainment, gossip, news, music and a reflection of Bollywood on urban India.
Oye offers listeners a Bollywood perspective on everything. Along with well researched music, Golmaal and wacky character Jocks, several new features have been added based on passion for both Bollywood movies and a filmi way of life. These features are already gathering great response and traction.
On the new features and shows, National Programming Head Vehrnon Ibrahim, said, “I am excited about where we are going with Oye!. As we explore new possibilities, we are breaking new ground in FM Radio and challenging the norm.”
‘Khas Peshkash’ presents ghazal versions of popular Bollywood songs like ‘Munni badnaam hui’ and ‘Sheila ki jawaani’, while ‘Cinema Ke Faiyde’ is a humorous feature on all that Bollywood has taught us over the years. ‘Oye! Hoye Khurana’ offers sharp, witty takes on names of Bollywood movies.
Oye! also plans to go beyond Bollywood’s glamour and connect with its audience on a personal level by giving a filmi tweak to daily life in ‘Life Hai Filmi’.
Oye! 104.8 FM ‘Sabse Filmi’ is available across seven cities – Delhi, Mumbai, Kolkata, Amritsar, Patiala, Shimla and Jodhpur.
