Radio City has announced the launch of WAP portal in partnership with Hungama Mobile. The content areas have been developed based on the popular on-air programmes and will have downloads of radio content, including RJ ring tones, wallpapers and audio greeting downloads. The portal will also allow listeners to participate in various contests.
Commenting on the initiative, Apurva Purohit, CEO, Radio City, said, “Cellular phones have rapidly become an emerging platform for listeners to access radio. The Radio City WAP portal will provide our listeners a direct and engaging Radio City experience, allowing them seamless interactivity with the brand."
Speaking on the association with Hungama Mobile, she added, “With the launch of our WAP portal along with Hungama, we will further enhance the listeners’ delight, using technology combined with innovative and interactive radio programming opportunities that allows listeners to benefit in multiple ways."
Neeraj Roy, MD and CEO, Hungama Mobile, observed, "We are excited about driving Radio City’s extension in the digital space. Consumers today are accessing entertainment across media, and it is fitting that the extension of radio in the mobile space is an innovation by Hungama in partnership with Radio City.”