Radio is just getting started, says Sumantra Dutta, COO, Radio City
Mired in licensee fee issues and hamstrung by lack of adequate revenue and research, private FM radio is yearning to be heard. But the future of the segment looks bright. Sumantra Dutta, COO, Radio City, provides fresh insight on the medium in the latest Radio Channel update.
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Published: May 21, 2004 8:09 AM | 1 min read
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Mired in licensee fee issues and hamstrung by lack of adequate revenue and research, private FM radio is yearning to be heard. But the future of the segment looks bright. Sumantra Dutta, COO, Radio City, provides fresh insight on the medium in the latest Radio Channel update.
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