Radio is more of a habit medium: Rana Barua, Red FM

“Unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people,” says Rana Barua, Business Head, Red FM.

by exchange4media Staff
Published: May 14, 2011 8:49 AM | 1 min read

Radio is more of a habit medium: Rana Barua, Red FM

“Unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people,” says Rana Barua, Business Head, Red FM. More

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Published On: May 14, 2011 8:49 AM

Tags media-radio