RAM Ratings Week 24-27: Fever FM maintains lead in Mumbai, Delhi
Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively
n Week 24-27 of RAM Ratings, Fever FM continued top in Mumbai and Delhi, while Radio City was the most tuned-in station in Bangalore and Radio Mirchi maintained its lead in Kolkata.
In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 16.1% share. Radio Mirchi zoomed past Radio City this week and held the second spot with a 14.1% share. Radio City came third this week with 14%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 85.5 %
In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 20.3% share. Radio Mirchi came second with 14.7% share and Red FM ranked third with a 12.4% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 94.1 %.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.5% share in Bangalore. Big FM came second with 23.6% and Fever FM stood at third position with 14.4%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 89.7%.
In Kolkata, Radio Mirchi leads with a 28.7% share in a universe of 9.1 million listeners. Big FM came second with a 26.8% share and Red FM with a 13.8% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 67.8 %.
Delhi and Kolkata market witnessed more listeners tuning in this week. Radio listening at out of home increased in all markets.
