RAM Ratings Week 31-34: Fever FM leads in Mumbai & Delhi
Radio City and Radio Mirchi maintained their top spots in Bangalore and Kolkata respectively
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Published: Oct 7, 2020 8:47 AM | 2 min read
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Fever FM maintained lead, garnering the largest listenership share in Mumbai and Delhi in Week 31-34 of RAM Ratings. Radio City gained the most in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 26th Jul'20 - 22th Aug'20.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 16.9% share. Radio Mirchi came second with a 14.3% share. Big FM came third with 13.7%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 91.2%.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 18.8% listenership share. Radio Mirchi stood second at 14.2% and Red FM at third with a 13.4% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 97.2%.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.1% share in Bangalore. Big FM came second with 24.5% and Fever FM stood at third position with 13.2%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 93.5%.
In Kolkata, Radio Mirchi led with a 28.2% share in a universe of 9.1 million listeners. Big FM came second with a 27% share and Red FM with a 16.3% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 72.6%.
All markets saw more Reach tuning in for this week. Radio listening at out of home increased in Delhi and Mumbai markets.
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