RAM Ratings Week 4’21-Week 7’21: Fever FM tops in Mumbai, Delhi
Big FM overtook Radio City in Bangalore while Radio Mirchi led in Kolkata
RAM Ratings for Week 4’21-Week 7’21 is out with Fever FM maintaining its top spot on the charts in Mumbai and Delhi. BIF FM overtook Radio City in Bangalore and Radio Mirchi led in Kolkata. The four week time period for the survey is between 17rd January 2021 and 13th February 2021.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17.2% share. BIG FM came next with a share of 14.2% and Radio Mirchi claimed third spot with 13.6%. Listenership peaked between 11 am and 12 noon.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 20.3% listenership share. Radio Mirchi was at the second spot with 13.7% share and Red FM was at third with a 13.2% share. Listenership peaked between 9 am and 10 am.
In Bangalore, BIG FM overtook Radio City with 24% listenership share. Radio City stood second at 23.8% and Fever FM was at third with a 16.2% share. Listenership peaked between 7 am and 8 am.
In Kolkata, Radio Mirchi led with a 28% share in a universe of 9.1 million listeners. Big FM came second with 25.6% share. Red FM came next with a 16.4% share. Listenership peaked between 9 am and 10 am.
All markets saw more Reach tuning in for this week except Mumbai markets. Radio listening at out of home increased except Kolkata markets.
