RAM Ratings Week 44-47: Fever FM reigns over Mumbai, Delhi airwaves
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
RAM Ratings for Week 44-47 is out with Fever FM reigning over the Mumbai and Delhi airwaves. Radio City garnered the most listenership in Bangalore, like the previous period, and Big FM nudged past Radio Mirchi to claim the top spot in Kolkata. The four week time period for the survey is between 25th Oct'20 and 21st Nov'20.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17% share. Radio City came second with a 14.2% share. Radio Mirchi came third with 13.6%. Listenership peaked at 11 am and 12 noon. Cumulative reach for the recent 4 weeks is 95.4% (ALL) 89.3% (Other than Home).
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 22.3% listenership share. Red FM stood second at 13.1% and Radio Mirchi was at third with an 11.8% share. Listenership peaked between 9 and 10 am. Cumulative reach for the recent 4 weeks is 97.6% (ALL) 86.0% (Other than Home).
In a universe of 5.3 million listeners, Radio City held the lead with a 24.2% share in Bangalore. Big FM came second with 23.4% and Fever FM stood at third position with 15.6%. Listenership peaked between 9 am and 10 am. Cumulative reach for the recent 4 weeks is 92.8% (ALL) 89.4% (Other than Home).
In Kolkata, Big FM and Radio Mirchi both led with a 27.4 % share in a universe of 9.1 million listeners. Red FM came next with a 16.8% share. Listenership peaked between 7 am and 8 pm. Cumulative reach for the recent 4 weeks is 83.1% (ALL) 98.3% (Other than Home).
All markets saw more Reach tuning in for this week except Mumbai markets. Radio listening at out of home increased in all markets.
