RAM Ratings Wk 15’21-Wk 18’21: Fever FM tops in Mumbai, Delhi
Big FM and Mirchi led in Bangalore and Kolkata
RAM Ratings for Week 15’21-Week 18’21 is out with Fever FM staying on top of the charts in Mumbai and in Delhi. Big FM and Mirchi led in Bangalore and Kolkata respectively. The four-week time period for the survey is between 04th April 2021 and 1st May 2021.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17.5% share. BIG FM came next with a share of 14.5% and Radio Mirchi claimed the third spot with 13.4%. Listenership peaked between 9 am and 10 am.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with a 20% listenership share. Mirchi was in second place with a 14.6% share and Red FM took came next on the chart with a 14.2% share. Listenership peaked between 9 am and 10 am.
In Bangalore, BIG FM took the lead with a 26.3% listenership share. Radio City stood second at 25.8% and Fever FM was at third with a 14.6% share. Listenership peaked between 8 am and 9 am.
In Kolkata, Mirchi topped the listenership chart with a 27.1% share in a universe of 9.1 million listeners. Big FM came second with a 25.1% share. Red FM came next with a 14.7% share. Listenership peaked between 9 am and 10 am.
Bangalore and Kolkata markets saw more Reach tuning in for this week. Radio listening at out of home increased in Bangalore and Kolkata markets.
