RAM Ratings Wk 18’21-Wk 21’21: Fever FM leads in Mumbai, Delhi
BIG FM maintained top spot in Bangalore while Mirchi led in Kolkata
RAM Ratings for Week 18 to Week 21 puts Fever FM right at the top of Mumbai and Delhi charts again. BIG FM maintained top spot in Bangalore while Mirchi led in Kolkata. The four week time period for the survey is between 25th April and 22nd May 2021.
Mumbai with over 12.2 million listeners above age 12, saw Fever FM leading yet again with a 17.7% share. BIG FM came next with a share of 14.6%, and Mirchi claimed the third spot with 13.7%. The three saw a slight uptick from the period before. Listenership peaked between 11 am and 12 noon.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with a 20% listenership share. Mirchi was in second place with a 14.6% share and Red FM took came next on the chart with a 13.2% share. Listenership peaked between 10 am and 11 am.
In Bangalore, BIG FM took a 26.6% share. Radio City stood second at 25.9% and Fever FM was at third with a 14.8% share. Listenership peaked between 8 am and 9 am.
In Kolkata, Mirchi topped the chart with a 26.2% share in a universe of 9.1 million listeners. Big FM came second with a 24.7% share. Red FM saw a slight uptick with a 15.7% share. Listenership peaked between 9 am and 10 am.
Kolkata market saw more Reach tuning in for this week. Radio listening of out of home increased in Kolkata markets.
