RAM Week 22-25: Fever FM maintains lead in Mumbai, Delhi
Radio City topped in Bangalore and Radio Mirchi in Kolkata
In Week 22-25 of RAM Ratings, Fever FM maintains its lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata.
In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 15.4% share. Radio City held the second spot with a 14.3% share, up by 0.9% in the week prior. BIG FM came third with 13.9, up 0.1%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 84.5 %
In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 21.5% share, up 1%. Radio Mirchi came second with 14.4% share and Red FM ranked third with a 12.1% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 93.7 %.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.9% share in Bangalore. Big FM came second with 24% and Fever FM stood at third position with 13.3%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 90.4 %.
In Kolkata, Radio Mirchi leads with a 28.7% share in a universe of 9.1 million listeners. Big FM came second with a 26.7% share and Red FM with a 14.3% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 71.8 %.
Delhi and Kolkata market witnessed more listeners tuning in this week. Radio listening at out of home increased in all markets.
