Team Mirchi takes chutti, leaves Mirchi Storybook for listeners

In a unique initiative, Radio Mirchi 98.3 FM’s listeners got a chance to enjoy stories left behind by the Mirchi team as they went on holiday

e4m by exchange4media Staff
Published: Feb 22, 2012 7:34 AM  | 2 min read
Team Mirchi takes chutti, leaves Mirchi Storybook for listeners
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In a unique initiative, Radio Mirchi 98.3 FM’s listeners got an exclusive chance to enjoy stories left behind by the Mirchi team as they went off on a chutti!

The Mirchi team has packed off on a holiday to Goa! And In their absence, the station took on a whole new avatar as different kahaanis with different flavours were played on various shows, complete with songs, recaps and sound effects. Celebrities like Vidya Balan, Bipasha, Madhavan were on-air to add to the thrill!

On ‘Dheemi Local’, listeners tuned into Samir aur Khushi ki Kahaani where the protagonists realized the many differences between them. The question is : Will Samir and Khushi be able to overcome the many obstacles to achieve happiness?

‘Sunset Samosa’ rendered ‘Sushant ki Kahaani’ where Sushant finds the answer to whether ghosts exist or not.

On Mumbai’s popular morning show, ‘Hi Mumbai’, Mirchi listeners witnessed the extraordinary story of Pankaj and Aarti caught in a loveless, arranged marriage. Their story takes an unexpected turn as Pankaj is attracted to an enigmatic girl sitting in a rickshaw and follows it.

‘Purani Jeans’ took on a romantic yet mysterious trip with its story of Shreya and Ankit. The enigma was palpable on the Mirchi airwaves as the story unfolded through the eyes of a man who started weaving stories in his imagination around the couple.

The ‘Mirchi Storybook’ played on air till February 20.

Published On: Feb 22, 2012 7:34 AM