"There's a higher degree of audience selectivity available when using radio ads"

You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers

e4m by Deepa Balasubramanian
Published: Jan 3, 2014 8:32 AM  | 1 min read
"There's a higher degree of audience selectivity available when using radio ads"
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You may need to be exposed to a commercial three or four times before you take action. To reach this ‘viable frequency’, radio advtg is often more cost-effective than other media, says Snehal Mantri, Dir - Mktg, Mantri Developers More

Published On: Jan 3, 2014 8:32 AM 
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