"There's a higher degree of audience selectivity available when using radio ads"

You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers

by Deepa Balasubramanian

Published: Jan 3, 2014 8:32 AM
1 min read

"There's a higher degree of audience selectivity available when using radio ads"

You may need to be exposed to a commercial three or four times before you take action. To reach this ‘viable frequency’, radio advtg is often more cost-effective than other media, says Snehal Mantri, Dir - Mktg, Mantri Developers More

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Tags: e4m