Authors
Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian
Deepa Balasubramanian Sep 14, 2016 8:15 AM
E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?
Deepa Balasubramanian Jan 8, 2015 8:19 AM
Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival
Deepa Balasubramanian Jan 3, 2015 11:07 AM
Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south
Deepa Balasubramanian Jan 3, 2015 10:45 AM
Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes
Deepa Balasubramanian Jan 1, 2015 8:08 AM
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."
Deepa Balasubramanian Jan 1, 2015 8:02 AM
Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015
Deepa Balasubramanian Jan 1, 2015 7:43 AM
In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out
Deepa Balasubramanian Dec 31, 2014 9:26 AM
In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014
Deepa Balasubramanian Dec 30, 2014 9:02 AM
Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78
Deepa Balasubramanian Dec 22, 2014 8:34 AM
Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78
Deepa Balasubramanian Dec 20, 2014 9:21 AM
Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more
Deepa Balasubramanian Dec 16, 2014 8:18 AM
Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered
Deepa Balasubramanian Dec 15, 2014 8:31 AM
Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle
Deepa Balasubramanian Dec 15, 2014 8:22 AM
Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook
Deepa Balasubramanian Dec 15, 2014 8:13 AM
It is estimated that advertising spends on radio will register a 15-20% growth
Deepa Balasubramanian Dec 10, 2014 7:57 AM
The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone
Deepa Balasubramanian Dec 6, 2014 9:20 AM
Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage
Deepa Balasubramanian Dec 4, 2014 8:14 AM
Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3
Deepa Balasubramanian Dec 3, 2014 8:22 AM
Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging
Deepa Balasubramanian Dec 1, 2014 9:11 AM
Print sector in the south reaps the benefits of a diverse festive season
Deepa Balasubramanian Dec 1, 2014 6:38 AM
Filmed across major cities, the campaign includes a series of emotionally-rich stories of how the couples met, fell in love and are living a happily married life
Deepa Balasubramanian Nov 29, 2014 10:00 AM
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO
Deepa Balasubramanian Nov 17, 2014 7:56 AM
It is part of the brand's digital strategy to attract and engage customers while building on product awareness, says Rajesh Krishnamurthy, Business Head, Consumer Product Division, The Himalaya Drug Company
Deepa Balasubramanian Nov 14, 2014 8:12 AM
GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South
Deepa Balasubramanian Nov 12, 2014 8:00 AM
Despite FMCG companies not advertising as much and the State Congress government in opposition with the BJP at the cenre, revenues were up, while print medium continues to grow despite challenge from digital
Deepa Balasubramanian Nov 10, 2014 8:38 AM
Upasana Taku, Co-founder, MobiKwik speaks about the focus area for the company, expansion plans and targeted growth for this year and more.
Deepa Balasubramanian Nov 10, 2014 8:22 AM
The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO
Deepa Balasubramanian Nov 3, 2014 8:04 AM
Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans
Deepa Balasubramanian Oct 31, 2014 8:33 AM
The Founder and CEO of Brash Brands and Anil Sondur, Vice President- Industrial Design, Tata Elxsi International, talk about their strategic partnership and the diverse portfolio handled by them
Deepa Balasubramanian Oct 30, 2014 8:07 AM
From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales
Deepa Balasubramanian Oct 27, 2014 8:14 AM
Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders
Deepa Balasubramanian Oct 22, 2014 8:05 AM
As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience
Deepa Balasubramanian Oct 21, 2014 8:00 AM
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
Deepa Balasubramanian Oct 20, 2014 8:01 AM
The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel
Deepa Balasubramanian Oct 18, 2014 8:13 AM
Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends
Deepa Balasubramanian Oct 17, 2014 7:56 AM
Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future
Deepa Balasubramanian Oct 16, 2014 8:06 AM
Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu
Deepa Balasubramanian Oct 14, 2014 9:00 AM
"Bangalore Mirror did not receive commensurate commitment from advertisers. As a broadsheet, it will play far better in the mainstream newspaper advertising business," says Rahul Kansal, Executive President, Brand Function, BCCL
Deepa Balasubramanian Oct 13, 2014 8:01 AM
Interface Communications has created a new TVC with a confident and discerning character ‘Choice Chinnappa’
Deepa Balasubramanian Oct 11, 2014 11:20 AM
The Tamil news channel claims to be the first news channel with a distinct Tamil perspective on world news; will cater to the diaspora with a mix of news and infotainment content
Deepa Balasubramanian Oct 10, 2014 9:08 AM
With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant
Deepa Balasubramanian Oct 9, 2014 8:07 AM
Jewellery, finance, mobile companies rope in stellar brand ambassadors and fine tune marketing strategy to mark their national foray
Deepa Balasubramanian Oct 8, 2014 8:41 AM
Roy, who has handled various portfolios for MediaCom during his earlier stints, including NDTV and Parle, will be based out of Mumbai
Deepa Balasubramanian Oct 8, 2014 7:49 AM
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
Deepa Balasubramanian Oct 6, 2014 7:54 AM
Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise
Deepa Balasubramanian Oct 6, 2014 7:42 AM
ZEEL has roped in K Subramanyam, popularly known as Subbu as Senior Vice President- Sales, according to sources. He will be driving sales in South India
Deepa Balasubramanian Oct 1, 2014 1:18 PM
In a freewheeling chat with exchange4media, the 'Insight Guru' shared highlights from his new book and what it aims to bring to the industry...
Deepa Balasubramanian Sep 27, 2014 9:55 AM
The 24-hour music channel will feature film music while also showcasing original and local bands; dial-in interactive shows will target women
Deepa Balasubramanian Sep 25, 2014 8:04 AM
Multi-tasking homemakers keen to reinforce their roles as the family's nurturer drive the segment that is poised to grow by 20-25 per cent in the next five years
Deepa Balasubramanian Sep 23, 2014 8:20 AM
Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year
Deepa Balasubramanian Sep 23, 2014 8:07 AM
The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil
Deepa Balasubramanian Sep 22, 2014 8:01 AM
In a conversation with exchange4media, Vivekanand Palaniappan, Founder & Joint MD of Fitness One, underscores the importance of creating a secure space for women to work out, and shares his plans for 2014. Excerpts
Deepa Balasubramanian Sep 20, 2014 9:53 AM
The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder
Deepa Balasubramanian Sep 19, 2014 9:32 AM
Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...
Deepa Balasubramanian Sep 16, 2014 8:17 AM
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop
Deepa Balasubramanian Sep 15, 2014 7:59 AM
Avinav Chaubey, AGM - Marketing, Muthoot Group speaks about the group's transition into a national player and moving beyond being known as just a gold loan company
Deepa Balasubramanian Sep 13, 2014 12:37 PM
Zivame's first TV campaign seeks to lift the taboo around the topic of lingerie, however, industry experts feel that the ad the commercial misses the zing and is not very memorable or impressionable
Deepa Balasubramanian Sep 13, 2014 11:53 AM
The Advertising Club Bangalore has received 950 entries from 60 advertising and media agencies and advertisers across the country for the Big Bang Awards 2014. The awards ceremony will be held on September 19, 2014
Deepa Balasubramanian Sep 12, 2014 3:10 PM
Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign
Deepa Balasubramanian Sep 10, 2014 8:19 AM
Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth
Deepa Balasubramanian Sep 8, 2014 8:10 AM
Vinay Sheshgiri, VP, National Sales, Asianet News Network, says optimism is yet to pick up in the market post the new govt, and shares his vision for the growth of Suvarna News and Kannada Prabha
Deepa Balasubramanian Sep 5, 2014 8:40 AM
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
Deepa Balasubramanian Sep 4, 2014 7:56 AM
Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch
Deepa Balasubramanian Sep 2, 2014 8:11 AM
Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West
Deepa Balasubramanian Aug 29, 2014 8:44 AM
The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts
Deepa Balasubramanian Aug 28, 2014 8:11 AM
Radio players have lined up a slew of off air and on ground activities to engage listeners during the festive season
Deepa Balasubramanian Aug 27, 2014 8:07 AM
With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore
Deepa Balasubramanian Aug 25, 2014 8:08 AM
In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.
Deepa Balasubramanian Aug 22, 2014 8:11 AM
Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"
Deepa Balasubramanian Aug 20, 2014 3:33 PM
New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014
Deepa Balasubramanian Aug 20, 2014 8:29 AM
Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish
Deepa Balasubramanian Aug 18, 2014 8:14 AM
Sporting the tagline 'Media power to the masses', the Malayalam language channel will start off with news-cum-entertainment content and issues related to the common man
Deepa Balasubramanian Aug 16, 2014 10:36 AM
Rao was with the group for eight months. As Group Head, he was responsible for the four Maa TV Network channels
Deepa Balasubramanian Aug 14, 2014 8:08 AM
The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week
Deepa Balasubramanian Aug 8, 2014 8:12 AM
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
Deepa Balasubramanian Aug 7, 2014 8:06 AM
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
Deepa Balasubramanian Aug 6, 2014 5:20 PM
Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter
Deepa Balasubramanian Aug 5, 2014 9:31 AM
Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max
Deepa Balasubramanian Aug 2, 2014 12:12 PM
Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years
Deepa Balasubramanian Aug 2, 2014 9:33 AM
The campaign showcases the importance of personal grooming and being presentable in professional life. The company has also launched a new TVC for hair fall reduction shampoos for women
Deepa Balasubramanian Aug 2, 2014 9:16 AM
The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid
Deepa Balasubramanian Aug 1, 2014 8:32 AM
With the rapid emergence of digital, regional print players are not far behind in devising progressive ways to cater to traditional & digital savvy readers. exchange4media
Deepa Balasubramanian Jul 25, 2014 7:20 AM
Brands that have used 'Missed Call' format and achieved positive results include Coca-Cola (Coke Studio), L'Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle, says Valerie R Wagoner, Founder & CEO, ZipDial
Deepa Balasubramanian Jul 23, 2014 8:40 AM
Gopalkrishna has been VP - Strategic Accounts & Business Development at July Systems. He had joined the company in April 2004. His next destination is not known yet
Deepa Balasubramanian Jul 21, 2014 8:42 AM
Print players in the South feel that Modi Govt's maiden Budget falls short on the promise of rolling in the good times, yet they remain optimistic about the Budget spurring economic growth
Deepa Balasubramanian Jul 15, 2014 9:38 AM
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
Deepa Balasubramanian Apr 23, 2014 8:07 AM
Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute
Deepa Balasubramanian Apr 8, 2014 8:07 AM
It's important to assimilate & assess what the 'new' has to offer. The idea is to consolidate current relationships & territory and then annex newer ones, says the CEO, Dentsu Communications
Deepa Balasubramanian Apr 8, 2014 8:04 AM
Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim
Deepa Balasubramanian Apr 2, 2014 8:23 AM
TCC took home the maximum number of 16 metals, which included six Golds, five Silvers & five Bronzes. RK Swamy & Stark Communications bagged eight metals each
Deepa Balasubramanian Mar 31, 2014 8:46 AM
My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM
Deepa Balasubramanian Mar 25, 2014 9:13 AM
In conversation with exchange4media, Sitaram Avvas, Chairman, Tollywood TV speaks about the company’s growth plans, creating differentiation in the Andhra Pradesh market, new launches lined up and more...
Deepa Balasubramanian Mar 15, 2014 11:04 AM
Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts
Deepa Balasubramanian Mar 14, 2014 9:14 AM
SS International has been a major outdoor industry player for the last 20 years in Chennai
Deepa Balasubramanian Mar 13, 2014 7:51 AM
Entries have been received from 48 organisations for 33 categories, including TV, radio, print, posters outdoor/ambient, events, etc. This is a huge leap from last year's 328 entries
Deepa Balasubramanian Mar 11, 2014 9:27 AM
S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He joins in from Janasri TV
Deepa Balasubramanian Mar 4, 2014 9:50 AM
S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to know more.
Deepa Balasubramanian Mar 4, 2014 8:00 AM
Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amongst all winners
Deepa Balasubramanian Mar 4, 2014 7:59 AM
There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV
Deepa Balasubramanian Mar 1, 2014 11:27 AM
Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra
Deepa Balasubramanian Mar 1, 2014 10:57 AM
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
Deepa Balasubramanian Mar 1, 2014 10:36 AM
Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online
Deepa Balasubramanian Feb 19, 2014 9:36 AM
While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers
Deepa Balasubramanian Feb 17, 2014 9:04 AM
The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms
Deepa Balasubramanian Feb 15, 2014 11:12 AM
Experts from the south talk to exchange4media about the content that works in the market and the importance of innovation for non-fiction content
Deepa Balasubramanian Feb 14, 2014 9:15 AM
There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery & Planning, O&M India, who has spent 26 years with the agency
Deepa Balasubramanian Feb 14, 2014 8:50 AM
The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others
Deepa Balasubramanian Feb 13, 2014 9:22 AM
Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity
Deepa Balasubramanian Feb 13, 2014 9:10 AM
From being a fledgling newspaper in the past to printing 34 editions in TN, Bangalore, Pondicherry, Mumbai and New Delhi, Dinakaran has come a long way, shares the MD of Kal Publications
Deepa Balasubramanian Feb 12, 2014 8:55 AM
The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO
Deepa Balasubramanian Feb 11, 2014 8:13 AM
In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama
Deepa Balasubramanian Feb 7, 2014 5:28 PM
It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum
Deepa Balasubramanian Feb 7, 2014 4:07 PM
The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India
Deepa Balasubramanian Feb 7, 2014 9:22 AM
Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms
Deepa Balasubramanian Feb 6, 2014 10:12 AM
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
Deepa Balasubramanian Feb 5, 2014 10:53 AM
Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts
Deepa Balasubramanian Feb 5, 2014 8:59 AM
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
Deepa Balasubramanian Feb 5, 2014 8:01 AM
Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different
Deepa Balasubramanian Feb 4, 2014 9:08 AM
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 10:28 AM
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Deepa Balasubramanian Jan 31, 2014 8:31 AM
I just want to be the best possible version of me at all times & want to be remembered for the problems that became solutions & the unattainable that became a reality, says Disha's Tusha Daga
Deepa Balasubramanian Jan 29, 2014 8:36 AM
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur
Deepa Balasubramanian Jan 23, 2014 9:02 AM
The incorporation process got over on January 14, 2014, following which the company commenced its Singapore operations
Deepa Balasubramanian Jan 22, 2014 8:30 AM
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Deepa Balasubramanian Jan 21, 2014 11:26 AM
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Deepa Balasubramanian Jan 21, 2014 8:35 AM
From increased digital presence to growth of regional papers & niche magazines, and aided by the ad cap on TV channels & the Lok Sabha elections - print media has a lot to expect from 2014
Deepa Balasubramanian Jan 20, 2014 8:11 AM
RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base
Deepa Balasubramanian Jan 15, 2014 9:35 AM
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
Deepa Balasubramanian Jan 14, 2014 8:26 AM
Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin
Deepa Balasubramanian Jan 13, 2014 9:11 AM
According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South
Deepa Balasubramanian Jan 9, 2014 8:20 AM
Zee Tamizh, the Tamil GEC from ZEE Group, has revamped its market strategy for 2014. As part of this revamp, five new shows have been introduced
Deepa Balasubramanian Jan 7, 2014 9:37 AM
In his new role, Kannan will be handling the all India market for Dinakaran, Tamil Murasu, the magazine division of Kal Publications and online
Deepa Balasubramanian Jan 6, 2014 7:51 AM
Conceptualised by Disha Communications, the idea is to showcase the new-age collections, drive store walk-ins and promote sales for the brand
Deepa Balasubramanian Jan 4, 2014 9:59 AM
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
Deepa Balasubramanian Jan 3, 2014 10:13 AM
You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers
Deepa Balasubramanian Jan 3, 2014 8:32 AM
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
Deepa Balasubramanian Jan 3, 2014 8:13 AM
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
Deepa Balasubramanian Jan 2, 2014 8:09 AM
Close to 40 employees have been asked to either accept a 50% cut in salaries or retrenchment with a severance pay of three months' salary. The employees have now moved the Madras High Court
Deepa Balasubramanian Dec 31, 2013 10:15 AM
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Deepa Balasubramanian Dec 30, 2013 10:09 AM
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Deepa Balasubramanian Dec 30, 2013 7:49 AM
Rewind, reconnect & relive are the objectives behind the new look & feel of Gemini Life. The content line-up includes all-time classic hit songs, live musical events & weekend special movies
Deepa Balasubramanian Dec 28, 2013 10:33 AM
Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and the ongoing festive season have added more
Deepa Balasubramanian Dec 26, 2013 9:48 AM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 26, 2013 8:58 AM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 24, 2013 5:00 PM
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Deepa Balasubramanian Dec 24, 2013 4:49 PM
Bidstalk will give campaign performance tracking data that is vital for advertisers to plan their mobile advertising strategies & help display ads to minutely target audiences
Deepa Balasubramanian Dec 24, 2013 8:49 AM
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on
Deepa Balasubramanian Dec 23, 2013 10:22 AM
In the current e-comm scenario, India is seen as a country of high potential, with global players gearing to explore the untapped market, says the Chief Business Officer of Yebhi.com
Deepa Balasubramanian Dec 23, 2013 8:38 AM
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on
Deepa Balasubramanian Dec 23, 2013 7:51 AM
