Deepa Balasubramanian
deepa@exchange4media.com
@Deepa Balasubramanian
Authors
Guest Column: Regional content is extremely hot, and the reasons are obvious- Deepa Balasubramanian
Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian
Radio to gain prominence in e-commerce ad spends in 2015?
E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?
Revisiting print industry upheavals in South India
Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival
Competition & fragmentation define kids’ genre in the South
Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south
Consumer storytelling as an industry has become less indulgent with prologues: Ambarish Ray
Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes
We are now moving from the era of Customisation to Co-creation: Ramesh Chembath
Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."
Designing '2015 Experiences': 5 experiential marketing takeaways from 2014
Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015
Flashback 2014: 2014 saw consolidation in the digital marketing agency space
In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out
Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy
In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014
Industry leaders express condolences upon the demise of S Balasubramanian
Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78
Chairman of Vikatan group : S Balasubramanian passes away
Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78
We haven't seen 'acche din' yet: Srinivasan B
Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more
Deccan Chronicle claims TOI is pillaging its classified ads
Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered
India is benefitting from e-commerce kicking in late: Graham Green
Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle
Tamil daily Dinamalar launches a new music website isailive
Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook
Radio ad spends in South expected to end on a high note in Q3
It is estimated that advertising spends on radio will register a 15-20% growth
TOI celebrates circulation of 5,00,000 lakh copies in Tamil Nadu
The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone
In Mumbai and Delhi, we prefer to remain small but influential: Rajiv C Lochan
Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage
Positive trends for South Indian TV industry in Q3; Q4 expected to perform better
Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3
Radio is trying to create a niche for appointment listening: Neeraj Moorjani
Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging
Q3 infuses a fresh wave of optimism in South India print industry
Print sector in the south reaps the benefits of a diverse festive season
Bharat Matrimony releases TV campaign ‘Happy Couple of the Day’
Filmed across major cities, the campaign includes a series of emotionally-rich stories of how the couples met, fell in love and are living a happily married life
Goibibo to launch new rating features and products with an eye on market leadership
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO
Himalaya to launch digital campaigns to push the boundaries of the brand
It is part of the brand's digital strategy to attract and engage customers while building on product awareness, says Rajesh Krishnamurthy, Business Head, Consumer Product Division, The Himalaya Drug Company
Sporting leagues not quite the draw down South
GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South
Vijayavani got 20 per cent more ad revenues this festive season, says MD Anand Sankeshwar
Despite FMCG companies not advertising as much and the State Congress government in opposition with the BJP at the cenre, revenues were up, while print medium continues to grow despite challenge from digital
MobiKwik targets for 15 million users by March 2015
Upasana Taku, Co-founder, MobiKwik speaks about the focus area for the company, expansion plans and targeted growth for this year and more.
FreeCharge plans new products with Rs 200 crore in its investment kitty
The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO
Pepperfry plans off-line 'Experience Zones' to encourage customers to shop online
Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans
Indian brands keen and competent enough to get globally competitive, says John Brash
The Founder and CEO of Brash Brands and Anil Sondur, Vice President- Industrial Design, Tata Elxsi International, talk about their strategic partnership and the diverse portfolio handled by them
National & local brands employ innovative marketing strategies down south this Diwali
From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales
National brands shower 40 per cent more on southern TV this Diwali
Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders
It's a Happy Diwali for Radio in the South
As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience
Telangana MSOs face MIB heat for not reinstating TV9 channel
TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy
The Hindu - Tamil tests reader loyalty with a quiz and Aircel sim cards
The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel
Southern print players eye double-digit growth, offer premium inventory to advertisers
Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends
Mobile companies ride on e-commerce boom to boost sales
Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future
Tata Sky woos South Indian customers with 3 new TVCs
Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu
Bangalore Mirror broadsheet version to change advertisers' perception: Rahul Kansal
"Bangalore Mirror did not receive commensurate commitment from advertisers. As a broadsheet, it will play far better in the mainstream newspaper advertising business," says Rahul Kansal, Executive President, Brand Function, BCCL
Chola Healthline Insurance launches ‘Choice Chinnappa’ campaign
Interface Communications has created a new TVC with a confident and discerning character ‘Choice Chinnappa’
News7 Tamil to go on air in mid October
The Tamil news channel claims to be the first news channel with a distinct Tamil perspective on world news; will cater to the diaspora with a mix of news and infotainment content
Media Ant to map offline global media
With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant
Ambitious southern brands set sail on national waters
Jewellery, finance, mobile companies rope in stellar brand ambassadors and fine tune marketing strategy to mark their national foray
Sandip Roy returns to MediaCom as General Manager-Team P&G
Roy, who has handled various portfolios for MediaCom during his earlier stints, including NDTV and Parle, will be based out of Mumbai
Lowe Lintas bags creative duties for Pajero and Dr Agarwal's
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
Some firsts but no surprises in Rado TVC
Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise
Zee Entertainment appoints K Subramanyam as SVP, Sales for south region
ZEEL has roped in K Subramanyam, popularly known as Subbu as Senior Vice President- Sales, according to sources. He will be driving sales in South India
Pavan Padaki's 'Brand Vinci' gives branding a human face
In a freewheeling chat with exchange4media, the 'Insight Guru' shared highlights from his new book and what it aims to bring to the industry...
Public TV launches Public Music to cater to Kannada music lovers
The 24-hour music channel will feature film music while also showcasing original and local bands; dial-in interactive shows will target women
Ready-to-cook brands storm Indian kitchens with customised flavours and health tag
Multi-tasking homemakers keen to reinforce their roles as the family's nurturer drive the segment that is poised to grow by 20-25 per cent in the next five years
JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards
Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year
The Hindu launches online portal roofandfloor.com
The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil
Wellness in India is still an untapped market: Vivekanand Palaniappan
In a conversation with exchange4media, Vivekanand Palaniappan, Founder & Joint MD of Fitness One, underscores the importance of creating a secure space for women to work out, and shares his plans for 2014. Excerpts
Naturals plans to make India 'housewife free'
The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder
Videos are the future of digital advertising and brand opportunities: Anupam Vasudev
Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...
30-35% drop in retail advertising spends across South India
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop
"We plan to position Muthoot as a multi-diversified business conglomerate"
Avinav Chaubey, AGM - Marketing, Muthoot Group speaks about the group's transition into a national player and moving beyond being known as just a gold loan company
Zivame seeks to break through stereotypes in lingerie advertising
Zivame's first TV campaign seeks to lift the taboo around the topic of lingerie, however, industry experts feel that the ad the commercial misses the zing and is not very memorable or impressionable
950 entries received for Ad Club Bangalore’s Big Bang Awards 2014
The Advertising Club Bangalore has received 950 entries from 60 advertising and media agencies and advertisers across the country for the Big Bang Awards 2014. The awards ceremony will be held on September 19, 2014
CommonFloor took seven years to build the right foundation: Vinayak Warke
Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign
Kingfisher's liquor business takes flight in the digital domain
Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth
Government is not spending as much as expected: Vinay Sheshgiri
Vinay Sheshgiri, VP, National Sales, Asianet News Network, says optimism is yet to pick up in the market post the new govt, and shares his vision for the growth of Suvarna News and Kannada Prabha
RmKV assigns its creative duties to Thotmos Consulting & Rubecon Communications
Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all
Sun Network's Kungumam launches health magazine 'Kungumam Doctor'
Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch
We crossed the 20 million user mark in June: Kavin Bharti Mittal
Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West
More not merrier in South TV industry
The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts
Kerala tunes into radio for Onam specials
Radio players have lined up a slew of off air and on ground activities to engage listeners during the festive season
Brands up their marketing spends by 25-30% for Onam
With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore
TV channels in Kerala leverage Onam to increase viewership
In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.
O&M Kenya's Harish Vasudevan moving back to India by year-end
Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"
The Ad Club Bangalore announces Big Bang Awards 2014
New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014
Print industry in Kerala gears up for Onam boom
Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish
Kerala-based Janam Multimedia to launch Janam TV by year-end
Sporting the tagline 'Media power to the masses', the Malayalam language channel will start off with news-cum-entertainment content and issues related to the common man
Ratnakar Rao puts in his papers at Maa TV Network
Rao was with the group for eight months. As Group Head, he was responsible for the four Maa TV Network channels
RmKV Silks scouts for creative agency in Chennai
The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week
JWT Chennai bags the creative mandate for CavinKare's dairy brand Cavin's
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
JWT Chennai bags the creative mandate for CavinKare’s dairy brand Cavin’s
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
FY Q1 revenues were flat despite elections, say print players in the south
Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter
“If you’re not talking the language of ‘Digital’, you’re out of the business”
Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max
Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications
Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years
Himalaya launches new TVC; targets Men’s Face Wash category
The campaign showcases the importance of personal grooming and being presentable in professional life. The company has also launched a new TVC for hair fall reduction shampoos for women
Watching TV is good for children: O&M's campaign for TATA Sky's Learning Channels
The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid
Regional print innovates to stay relevant in the evolving digital landscape
With the rapid emergence of digital, regional print players are not far behind in devising progressive ways to cater to traditional & digital savvy readers. exchange4media
Facebook-Zipdial's 'Missed Call' format is witnessing success: Valerie R Wagoner
Brands that have used 'Missed Call' format and achieved positive results include Coca-Cola (Coke Studio), L'Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle, says Valerie R Wagoner, Founder & CEO, ZipDial
Yudhishter Gopalkrishna puts in his papers at July Systems
Gopalkrishna has been VP - Strategic Accounts & Business Development at July Systems. He had joined the company in April 2004. His next destination is not known yet
Budget 2014: Regional print players cautious on ushering in 'achche din'
Print players in the South feel that Modi Govt's maiden Budget falls short on the promise of rolling in the good times, yet they remain optimistic about the Budget spurring economic growth
Youth Quotient: The media world is erratic, every day is a new challenge: Shruti Singh
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
South print players too eye polls for hike in ad revenues
Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute
It's always wise to operate from the points of strength: Simi Sabhaney
It's important to assimilate & assess what the 'new' has to offer. The idea is to consolidate current relationships & territory and then annex newer ones, says the CEO, Dentsu Communications
Youth Quotient: "The best thing about digital is the targeting possibilities"
Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim
Maddys 2014: TCC is Agency of the Year; RK Swamy, Stark among winners
TCC took home the maximum number of 16 metals, which included six Golds, five Silvers & five Bronzes. RK Swamy & Stark Communications bagged eight metals each
Youth Quotient: It's a constant adrenaline rush: Sheetal Goel
My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM
"We will be launching our news channel, S News, in a month or two"
In conversation with exchange4media, Sitaram Avvas, Chairman, Tollywood TV speaks about the company’s growth plans, creating differentiation in the Andhra Pradesh market, new launches lined up and more...
What drives content in Southern GECs?
Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts
Siva Prasad joins SS International as VP- Sales
SS International has been a major outdoor industry player for the last 20 years in Chennai
Close to 500 entries received for Ad Club Madras' Maddys Awards
Entries have been received from 48 organisations for 33 categories, including TV, radio, print, posters outdoor/ambient, events, etc. This is a huge leap from last year's 328 entries
ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel
S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He joins in from Janasri TV
ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel
S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to know more.
Ad Club Madras' Maddy Awards on March 28; new categories introduced
Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amongst all winners
The power of the celebrity should not overpower the product: K Sivakumar
There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV
"Thought leadership mktg actively positions your organisation as an authority"
Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra
"We sacrifice short-term revenues for long-term increase in listenership"
If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew
Mobile is today's mantra: Mariam Mammen Mathew
Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online
Regional will continue to score over English print in the South, say experts
While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers
Deliver value to customers and they will pay: B Srinivasan, Vikatan Group
The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms
Fiction rules the roost; while innovation is crucial for non-fiction in the south
Experts from the south talk to exchange4media about the content that works in the market and the importance of innovation for non-fiction content
The current creative scenario in South is merely average: Madhukar Sabnavis
There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery & Planning, O&M India, who has spent 26 years with the agency
Fourth Dimension completes three years in Chennai
The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others
"Digital marketing is about implementing and get going"
Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity
Our innovations have struck a chord with our readers: RMR Ramesh
From being a fledgling newspaper in the past to printing 34 editions in TN, Bangalore, Pondicherry, Mumbai and New Delhi, Dinakaran has come a long way, shares the MD of Kal Publications
There will be huge emphasis on revenues in 2014: Vijay Xavier
The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO
Longevity is an important feature of any successful brand: Varghese Chandy
In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama
There are still big opportunities to reinvent the way brands are built: S Yesudas
It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum
One needs to be proud like a navy, but fight like pirates: Agnello Dias
The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India
Kerala is no longer a one-size fits all market, say experts
Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms
Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
"Good communication is all about changing human behaviour"
Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts
Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"
I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar
New IRS 2013 data and Southern print players
Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different
J Shekar joining Polimer TV as CEO
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
J Shekar joining Polimer TV as CEO
In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years
Youth Quotient: "Just do it smartly"
I just want to be the best possible version of me at all times & want to be remembered for the problems that became solutions & the unattainable that became a reality, says Disha's Tusha Daga
"With radio it is possible to reach specific segments of target audience"
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur
RainMan Consulting expands its operations to Singapore
The incorporation process got over on January 14, 2014, following which the company commenced its Singapore operations
Sun TV MD & CEO K Vijaykumar joins Udaya TV
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Sun TV MD & CEO K Vijaykumar joins Udaya TV
Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore
Print media pumped up for a more optimistic 2014
From increased digital presence to growth of regional papers & niche magazines, and aided by the ad cap on TV channels & the Lok Sabha elections - print media has a lot to expect from 2014
RVS TV moves to fortify presence in Telugu GEC space
RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base
"Radio is a recall medium and is used as a media multiplier"
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
Pongal rules the radio waves down South
Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin
Rajesh Mani heads back to TI Cycles, Chennai
According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South
Zee Tamizh spruces content line-up with new shows
Zee Tamizh, the Tamil GEC from ZEE Group, has revamped its market strategy for 2014. As part of this revamp, five new shows have been introduced
Dinakaran promotes B Rajesh Kannan as CGM - Marketing
In his new role, Kannan will be handling the all India market for Dinakaran, Tamil Murasu, the magazine division of Kal Publications and online
JewelOne flexes its design muscles in new TVC
Conceptualised by Disha Communications, the idea is to showcase the new-age collections, drive store walk-ins and promote sales for the brand
GV Krishnamurthy joins Kannada news channel Samaya TV as Biz Head
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
"There's a higher degree of audience selectivity available when using radio ads"
You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers
GV Krishnamurthy joins Kannada news channel Samaya TV as Biz Head
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
Year-end advertising buzz muted in print media in Chennai
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
New Gen Media's English news channel plans hang in balance; journalists left in a lurch
Close to 40 employees have been asked to either accept a 50% cut in salaries or retrenchment with a severance pay of three months' salary. The employees have now moved the Madras High Court
Rewind 2013: A year when the print industry grew in terms of circulation - I Venkat
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Rewind 2013: A year when the print industry grew in terms of circulation - I Venkat
Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu
Telugu music channel Gemini Life to adopt new look in 2014
Rewind, reconnect & relive are the objectives behind the new look & feel of Gemini Life. The content line-up includes all-time classic hit songs, live musical events & weekend special movies
E-commerce websites bask in the festive cheer
Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and the ongoing festive season have added more
R Vijay Bobby quits Dinakaran as CGM - Marketing
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
R Vijay Bobby quits Dinakaran as CGM – Marketing
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
R Vijay Bobby quits Dinakaran as CGM – Marketing
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Vaibhav Gupta to launch real time bidding platform Bidstalk in Jan 2014
Bidstalk will give campaign performance tracking data that is vital for advertisers to plan their mobile advertising strategies & help display ads to minutely target audiences
Tamil GEC Pudhu Yugam appoints new Channel Head
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on
The real game changer in e-comm in India will be m-commerce: Nikhil Rungta
In the current e-comm scenario, India is seen as a country of high potential, with global players gearing to explore the untapped market, says the Chief Business Officer of Yebhi.com
Tamil GEC Pudhu Yugam appoints new Channel Head
AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on