There is nothing wrong in radio being a reminder medium: Prashant Panday

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL

e4m by Simran Sabherwal
Published: Oct 28, 2013 8:33 AM  | 1 min read
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There is nothing wrong in radio being a reminder medium: Prashant Panday
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You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporate, says the Executive Director & CEO, ENIL More

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Published On: Oct 28, 2013 8:33 AM 
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