There is nothing wrong in radio being a reminder medium: Prashant Panday

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL

by Simran Sabherwal

Published: Oct 28, 2013 8:33 AM
1 min read

There is nothing wrong in radio being a reminder medium: Prashant Panday

You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporate, says the Executive Director & CEO, ENIL More

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Tags: media-radio