"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

e4m by Saloni Surti
Published: Aug 16, 2013 7:33 AM  | 1 min read
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"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"
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The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing with it a different set of audiences, says Vikram Mehra, CMO, Tata Sky More

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Published On: Aug 16, 2013 7:33 AM 
Tags Radio Tata sky Vikram mehra

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