"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

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"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing with it a different set of audiences, says Vikram Mehra, CMO, Tata Sky More

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Tags: Radio Tata sky Vikram mehra