Aaj Tak’s user-driven campaign with Sudhir Chaudhary gets over 3 lakh WhatsApp responses
#AskSudhir also garnered 1.2-lakh plus listens on Twitter Spaces and 75,000 plus Tweets
An innovative user-driven campaign #AskSudhir on Aaj Tak, the Hindi news channel from the India Today Group, has garnered over 3 lakh WhatsApp responses, 1.2-lakh plus listens on Twitter Spaces, and 75,000-plus Tweets.
As part of the campaign, Chaudhary asked ideas for his new show on Aaj Tak.
The campaign also trended for about 6 hours during the day.
The special social media campaigns saw Aaj Tak viewers and lakhs of netizens participating on Twitter Spaces and engaging with the Chatbot campaign.