ABP News, continuing with its belief of “Aapko rakhe aage”, has unveiled a new brand logo, which is now a bold combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country, reinforcing commitment to a fair, unbiased and open culture. Red signifies ABP’s passion and determination to put viewers first while yellow is the colour of intellect and aspiration.
With these new colours also comes a new approach, that of better information, better analysis and higher engagement in keeping with the motto, ABP News rakhega har khabar par pakad.
