Airing of public service content should be voluntary: Broadcasters
The IBDF has written to the government asking it to either delete the stipulation or provide subsidies and tax incentives to broadcasters airing content of national interest
The Centre has been requested to make the airing of public service content on TV voluntary, as per media reports.
The Indian Broadcasting & Digital Foundation (IBDF) has said in a letter that the government should either delete the stipulation or provide subsidies and tax incentives to those broadcasters who voluntarily air public service content.
Media reports earlier said that the channels may have air content of national interest daily from January 1.
MIB officials were also quoted as saying that they would speak to broadcasters and other stakeholders before coming out with detailed guidelines.
