‘Bajaj not advertising with 3 channels for some time’
Rajiv Bajaj, MD, Bajaj Auto, was speaking to a news channel in the backdrop of the TRP issue
In the wake of the Mumbai police busting a TRP racket, Rajiv Bajaj, MD, Bajaj Auto, has said that his company has already blacklisted three channels due to concerns over the content.
In an interview given to CNBC-TV18, he said, “Bajaj as a brand does not endorse toxicity and hate-mongering in the society.”
Stating that the purpose of a strong base is to contribute to the society, Bajaj said: “a strong brand is a foundation on which you build a business”.
