Bigg Boss Telugu secures 78% market share in finale: EndemolShine India

Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said

by e4m Staff
Published: Jan 11, 2024 11:58 AM | 1 min read

The finale of Bigg Boss Telugu Season-7, telecast on Star Maa and streamed on Disney+ Hotstar, achieved a 78% market share, the highest for any season, the network has said.

Owned and produced by EndemolShine India (part of Banijay), the show is hosted by Nagarjuna. Across the Telugu-speaking market, the show reached the finale rating of 19.3 (HD+SD).

Commenting on the success, Tabassum Jalib, Creative Head (Non-fiction), EndemolShine India, said, "We’re all extremely excited with this season’s performance. The introduction of the 'Ulta Pulta' concept, an innovative twist within the show's format, played a crucial role in maintaining high engagement levels. The strategic addition of five new contestants in a spectacular 'level up' event during the sixth week infused fresh energy and intrigue, keeping the audience captivated.”

She further added, “Setting new benchmarks in Season-7 is a testament to the format’s robust and cross-segment appeal. Kudos to the teams at EndemolShine India as well as Star Maa for delivering another blockbuster season.”

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Published On: Jan 11, 2024 11:58 AM

Tags Nagarjuna Bigg boss telugu EndemolShine India