Black & White: Here’s how Sudhir Chaudhary’s show performed in first week
On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week
The first weekly viewership data after the start of Sudhir Chaudhary’s show on Aaj Tak has come out. The latest viewership data released for the rolling Week 26-29 (June 24 - July 22) covers only four days of the performance of Black & White, which was launched on Jul 19, 2022.
On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week, 54% on the second day and 60% on the third day.
According to the source, the 9 pm slot is now contributing to 15% to Aaj Tak’s overall viewership, as compared to 11% earlier.
The first episode of Sudhir Chaudhary’s show on Aaj Tak, Black & White, went on air at 9 pm. The show clocked 1.4 lakh concurrent views on YouTube and was trending on Twitter while on air.
Former Editor-in-chief and CEO of Zee News, Chaudhary joined Aaj Tak as Consulting Editor last week. Through the show, Chaudhary and Aaj Tak plan to reach out to 100 million viewers.
