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The first weekly viewership data after the start of Sudhir Chaudhary’s show on Aaj Tak has come out. The latest viewership data released for the rolling Week 26-29 (June 24 - July 22) covers only four days of the performance of Black & White, which was launched on Jul 19, 2022.
On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week, 54% on the second day and 60% on the third day.
According to the source, the 9 pm slot is now contributing to 15% to Aaj Tak’s overall viewership, as compared to 11% earlier.
The first episode of Sudhir Chaudhary’s show on Aaj Tak, Black & White, went on air at 9 pm. The show clocked 1.4 lakh concurrent views on YouTube and was trending on Twitter while on air.
Former Editor-in-chief and CEO of Zee News, Chaudhary joined Aaj Tak as Consulting Editor last week. Through the show, Chaudhary and Aaj Tak plan to reach out to 100 million viewers.