BQ Prime to be rebranded as NDTV Profit
Union Minister Amit Shah and Nirmala Sitharaman to launch the channel on December 8
BQ Prime channel is all set to be relaunched under a new brand name, NDTV Profit, sources have told exchange4media.
Union Minister Amit Shah and Nirmala Sitharaman will launch the channel on December 8.
Earlier the industry was abuzz that NDTV Profit was to be re-launched on November 29 by Union Finance Minister Nirmala Sitharaman.
BQ Prime was earlier owned by Quintillion Business Media, which was acquired by Adani Group last year.
NDTV Profit was shut down on June 5, 2018. The decision to pull the plug on the channel, then owned by Prannoy Roy, was taken following mounting revenue losses.
The announcement regarding the revival of the channel was made in January this year during a town hall held after the takeover of NDTV by Adani Group.
In December last year, Gautam Adani’s company acquired the controlling stake of 65 per cent in NDTV Group, leading to founders Prannoy Roy and Radhika Roy stepping down from the company board.
