France 24 rides into India on DD Direct+ & Dish TV platforms
The international news channel has inked non-exclusive agreements with both the DTH platforms for three years. The deal between DD Direct+ & France 24 is reportedly valued at Rs 1.50 cr
France 24, a leading 24x7 international news channel of France, officially went on air in India on DD Direct+ and Dish TV platforms from November 12, 2013.
The English version of France 24 has been airing on free-to-air direct-to-home service (DTH) DD Direct+ since November 1, 2013. As per industry sources, the three-year deal between DD Direct+ and France 24 is reportedly valued at Rs 1.50 crore.
France 24 is also available on as part of Dish TV’s basic offer.
Commenting on the channel’s launch in India, Marc Saikali, Director, France 24 said, “For the moment, it is not a business issue for us. We want the Indian viewers to know about us and watch us; making money is not the purpose or the goal for us. We just want to be in India and exchange programmes.”
Marie-Christine Saragosse, CEO & Chairwoman, France Medias Monde, the group that owns France 24, added here, “This launch represents a historic step for our French international news channel. In less than seven years, France 24 has become a leading international news and information network. In its coverage of news from a French perspective, the newsroom based in Paris and hundreds of correspondent offices worldwide seek to highlight the expression of diversity, the confrontation of opinions, and also open a window on France, its cultural, economic, political, social life and of course its lifestyle.”
The channel will be rolling out a promotional campaign on television and print media from next week.
