GEC Watch: Sony back in No. 3 spot
TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.
TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.
Colors shed 33 points from 269 GRPs in Week 32 to 236to Week 33. Sony, on the other hand, gained 8 points, registering GRPs of 195 in Week 33.
