GEC Watch: Sony back in No. 3 spot
TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.
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Published: Aug 19, 2011 9:50 AM | 1 min read
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TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.
Colors shed 33 points from 269 GRPs in Week 32 to 236to Week 33. Sony, on the other hand, gained 8 points, registering GRPs of 195 in Week 33.
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