India Today recorded 181.8K concurrent users on YouTube Live on Budget day
The same day, Aaj Tak stood tall with 147.4K concurrent users on the platform
India Today recorded 181.8K concurrent users on YouTube Live on February 1, the day the Union Budget 2023 was announced.
As per the data for the day from 11:00 to 12:30, Aaj Tak recorded 147.4K concurrent users.
In January this year, Aaj Tak became the first news channel globally to cross 50 million subscribers on YouTube.
Aaj Tak started its digital journey by launching its YouTube channel in 2009, and started streaming news live on YouTube for the first time in 2017.
“India Today TV has not only broken all its records with a dominant No.1 position in live YouTube viewership on Budget Day 2023, but emerged as the channel with maximum concurrent users across Hindi, English and Business TV news channels on YouTube,” the network shared.
India Today TV recorded average concurrent of 143k live concurrent users and peak concurrent of 182k, they mentioned.
